Social Media Forum

 
 
You are here:: Agenda Conference tracks Social Marketing
 
 
london-track-socialmarketing3

DAY ONE - 18 March

Social Debate (1) Social Marketing: Service & Engagement

12.10
▼
13.00

 PaulPapadimitriou2Markus_Maurer_-_MIGROSMarthaRobertsRoyalMailFionaMackayBT

Cultivating social relationship for service and engagement

  • Engaging in conversation with customers to build relationships
  • Using Twitter to develop and improving service and engagement
  • Being pro-active in communicating with customers
  • How should social be integrated from an operational perspective? What infrastructure needs to be in place to support customer relationships?

Moderator: Paul Papadimitriou, Founder, Digital Intelligence
Markus Maurer, Social Media Consultant, Migros
Martha Roberts, Head of Customer Service Communication, Royal Mail
Fiona Mackay, Senior Strategy and Innovation Manager, BT

Social Debate (2) Social Marketing: Integrated campaign planning

15.10
▼
16.00

 Benjamin_Ellis_GeniusLogosimon_nicholson_HondaKeith_Walker_Future_publishing_adam_my_news_desk_heidi_meltwater_

Integrating social media into cross channel strategies

  • How does social fit within an integrated media plan?
  • How do different social platforms fit together and with more traditional media?
  • Embedding social into everything you do – how important is this, and how do you create a marketing strategy that fulfils this ideal?
  • Examining new trends and platforms in social and how to evaluate where you should focus your efforts
  • How do you actively link social elements into return on investment metrics?

Moderator: Benjamin Ellis, Prolific Blogger, Author and Speaker
Simon Nicholson, Social Media Manager, Honda Motor Europe
Keith Walker, Head of digital, Future Publishing
Adam Cranfield, CMO, Mynewsdesk
Heidi Myers, Marketing Communications, Meltwater

Social Debate (3) Social Marketing: Social Search

16.20
▼
17.00

 MarcoMontDanPatmoreArgosAnthonyRobinsonAutoTraderMeeWennmanThomasCook

Unifying social and search

  • How is Facebook’s new smart search tool ‘graph search’ impacting on brand marketers?
  • How do search and social intersect and how does this impact campaign planning?
  • Driving a focus on SEO and social as part of your marketing strategy
  • Assessing campaign results

Moderator: Marco Montemagno, Founder, The Tech Alchemist
Dan Patmore, Search Marketing Manager, Argos (Home Retail Group)
Antony Robinson, Head of SEO, Digital Marketing Division, Trader Media Group
Mee Wennman, Head of Search, Thomas Cook Group
 

 

DAY TWO - 19 March

Social Learning Lab - Creating an integrated social strategy for Staples: Optimising a TV Sponsorship
#SWMF Learning labs are extended breakout sessions where the audience is divided into groups to devise a marketing strategy for a client or situation.  Our industry experts will be on hand to help the creative process.  The findings of each group being shared at the climax of the session, with prizes available for the most innovative.
LeoHugoDMAuna_staples_2sharon_staples

Creating an integrated social strategy for Staples: Optimising a TV Sponsorship

A TV sponsorship is a big investment. How can social be integrated into a multimedia marketing strategy to optimise the benefit of such an investment for both retail and online sales channels? Creating a deeper level of engagement and return.

During this learning lab, participants will work together in groups to find creative ways   to use social as part of an integrated strategy for Staples to optimise a new TV sponsorship. The session will close with groups sharing their findings and a prize being awarded for the best.

Chair: Leo Hugo, Social Media Council, Direct Marketing Association UK
Presenters:
Una Beck Johnson, Marketing Director - UK & Ireland , Staples
Sharon McKenzie-Cooper, Head of Contact Centre, Staples

Social Debate (4) Social Marketing: Social TV

15.10
▼
16.00

 Keith_Johnson_-_CTVMA__v2Patrice_Slupowski_-_OrangeSteve_Forde__Head_of_Viewer_Relationship_Management_Channel_4andy_brandwatch_ChristaSymsEndemol

Social TV for building engagement

  • How does Social TV fit with the movement to build audience engagement?
  • The benefits of building interaction and gaming into the TV experience
  • How can these relationships be leveraged for brand engagement?
  • Benefits to advertisers of a more social TV experience
  • Examples and case-studies debated

Moderator: Keith Johnson, UK President, CTVMA
Patrice Slupowski, VP, Digital Innovation & Communities, Orange
Steve Forde, Head of Viewer Relationship Management, Channel 4
Andy Keetch, Client Services Director, Brandwatch
Christa Syms, Head of Digital Marketing, Endemol