Social Media Forum

• More details to come...

Tom Ollerton, Marketing Director, We Are Social

• Understand how "visibility" translates to the buying cycle and what it comprises.
• Shake off social networking fatigue: Google+ will give your business prospects tremendous impetus
• Build a robust profile that grows your business
• Create useful content that grabs attention and draws reactions that build loyalty
• Fit Google+ into a larger strategy of amplifying the human digital channel
• Build a content strategy: Deliver value to audiences and win more customers

Chris Brogan, President, Human Business Works

• How hashtags have made the world smaller – allowing many people to congregate around similar interests and topics
• What are the implications for marketers working in this environment?  Bringing relevant content to their consumers and be seen to be part of the conversation?
• How do conversations translate and merge across different SM platforms – how can marketers track and be involved? When do you draw the line, can you really be everywhere?
• Will Google+ change the social media landscape?

Benjamin Ellis, Prolific Blogger, Author and Speaker
Delphine Remy-Boutang, WW Social Media Director, IBM Software Group
Kerry Bridge, Social Media Manager, Global MB , Dell
Rebecca Quinn, Director of EU Strategy & Operations, Wildfire Interactive

• Levels of engagement – from shallow engagement to fully including your customers in business decisions – what's appropriate, how is it achieved
• Top-tips for encouraging social media engagement from leading brands
• The difference between true engagement and followers / fans and how to translate these into sales
• Measurements and metrics – what are you trying to measure, why and how does it translate into outcomes/sales?
• How can you prove your social media ROi, and justify social spend to the board?

Allister Frost, Head of Digital Marketing Strategy, Microsoft
Reggie Bradford, CEO, Vitrue
Jonathan Bean, COO, Mynewsdesk
Patrick Salyer, CEO, Gigya

• A simple strategic framework that just works
• Getting buy-in from the teams and the bosses
• Delivery: Creating unique user experience
• Measuring success

Cathy Ma, Head of Social Media, IPC Media

• More details to come...

Bruce Daisley, UK Sales Director, Twitter

• Should you invest in social media?
• Who you should be listening to
• Regional and global monitoring – what's the difference?
• The Future of social media monitoring

Lee Griffin, Commercial Director, TBG Digital
Dr Simone Kurtzke, Social Media Manager, Visitscotland
Henry Juszkiewicz, Chairman and CEO, Gibson Guitar Corporation
Azeem Azhar, CEO, Peer Index

• Levels of engagement – from shallow engagement to fully including your customers in business decisions – what's appropriate and how is it achieved
• What is social reputation and why is it important?
• Being prepared
  - building your reputation before a crisis hits
  - creating a framework for quick decisive action
  - social media training and guidelines for your team
  • Importance of open dialogue and transparency
• Relationships with influences and brand advocates
• Engage with customers and act on complaints

Moderator: Andrew Smith, Managing Director, Escherman Limited & Social Media Trainer for CIPR
David Bailey, Neighbourhood Communications Manager, Staffordshire Police
Colin Smith, Director of Marketing Solutions UK, Linked In
Colin Watkins, Digital Communications Manager, Channel 4
Catriona Oldershaw, Managing Director UK, Synthesio

• Seventy-eight percent of the affluent participate in social networking sites, with more than half using social media to connect with a brand. Social media provides consumers real-time access to luxury brands and Four Seasons Hotels and Resorts worldwide are engaging at both the global and local level to reach and connect with their guests. But translating those online relationships to relevant offline experiences can seem like an impossible task.  Discover how Four Seasons uses the power of its brand to connect innovative social media programs with meaningful offline experiences.

Elizabeth Pizzinato, SVP, Marketing and Communications, Four Seasons
Felicia Yukich, Social Media Marketing Manager, Four Seasons

• How has social media changed the role of PR for brands?  How are brands managing these changes?
•  Social Media monitoring – examining the impact of your brand in a social media environment
•  Key influencers and conversation tone when evaluating your brand in a Social Media environment
• Different approaches for building relationships with bloggers to traditional press and news providers
• The changing news-cycle and the impact of twitter
•  The rise of 'real-time public relations'

Moderator- Richard Ellis, Communications Director, PRCA
Dan Baxter, Managing Director, Text 100
Charlotte West, Head of UK media relations and executive communications, Lenovo
Mark Squires, Head of Communications for Western Europe, Nokia

Benjamin Ellis, Prolific Blogger, Author and Speaker

• What are the most important factor to consider when using social media to build your brand?
• How can you build brand trust using SM?
• How can a brand measure the success of a SM campaign?  Engagement or followers?
• How do global brands create a global presence with local relevance and a local voice?
   

Aaron Bogucki, Senior Director Campaign Manager, Polydor Records  
Debbie Weinstein, Director, Global Media Innovation, Unilever 
Ritch Sibthorpe, VP Digital Marketing, Warner Music Group
Marc Blinder, Director of European Operations, Adobe Social
Margaret Donnelly, Director of Marketing, Meltwater

• Setting a social media strategy that works for the entire organization
• Understanding the universal principles that unite all consumers
• How Ford has successfully navigated these waters with case studies as examples

• Handling worldwide customer service requests 24/7 on Twitter and Facebook
• Aiming to respond within the hour and offer a solution within 24 hours
• Offering service in English, Dutch and Spanish language
• Engage in conversation with customers
• Focus areas of social media servicing

Gert Wim ter Haar, Social Media Hub Manager, KLM

• How does customer behaviour differ in the social environment than traditional channels? 
• How should the customer service approach be adapted to meet the new challenges of communicating with customers in the social environment?
• What at the key success factors making social media part of your customer service strategy?
• How do you identify the best social media channels to focus on for your customer base? 
• How should social media become integrated into a wider customer service strategy from an operational perspective? Resources, policies, staff training, IT/infrastructure?

Moderator: Adam Hildreth, CEO, CrispThinking
Kelly Thomas, Marketing Manager, PruHealth 
Lauren Gerstner, Global Manager, Social Media Strategy & Communications, Nokia
Bian Salins, Head of Social Media Innovation, BT
Gert Wim ter Haar, Social Media Hub Manager, KLM 

• How are brands customer insight managers using social media?  What are the best approaches to market research via social media?
• Engaging customers in decision making processes through social media: Are brands listening? How far can customer views be used in practice?
• Could using social media for insight and co-creation be the future for all FMCG?  What limits does this approach have?
• Impact of treating customers as partners rather than just respondents... engaging the audience. 
• How is social media used for co-creation – what benefits does this attract

Al Tepper, Head of Digital & Marketing, EMP plc 
Lars Silberbauer, Social Media Director, Lego

• The changing news-cycle
• The time difference between stories on that break on Twitter v traditional news outlets
• How social media is used within news outlets
• The rise of 'real-time public relations'
  
  Moderator: Danny Blackburn, Editor, Digital Production, Press Association
  Anthony Simon, Senior Digital Campaigns Manager, Prime Minister's Office & Cabinet Office
  Christer Holloman, Author of The Social Media MBA 
  Mark Jones, Global Community Editor, Thomson Reuters
  Nick Petrie, Social Media & Campaigns Editor, The Times
  Peter Bale, Vice President and General Manager, CNN

• Characteristics of successful communities - why do some communities flourish while others wither?
• Contrast and compare key strategies for developing online communities
• What can a having an online community achieve? – objectives and how to measure success.
• Is moderation important? How should a group be monitored and managed?
• Case studies of successful companies that have implemented communities for their customers, prospects and employees – investment and ROi

Owen Pringle Director, Digital Communications, Amnesty International 
Nick Reynolds, Public Accountability Executive, BBC Online 
Kurt Lane, Head of Digital, Domino Records
Luca Benini, Managing Director, Europe,  Buddy Media
Mark Coatney, Director/Media Evangelist, Tumblr

• As search becomes more personalised what impact will this have on SEO?
• Inclusion of Facebook likes, Twitter updates and Google+ pages  in search returns – what is the next step towards individualised search results?
• How will this affect the SEO industry, and how will SEO professionals have to adapt?
• Insights into the future of social search and how it is reinventing an already hot category