Social Media Forum

 
 
You are here:: Agenda Workshop Tracks 2012 Social Shopping and E-commerce - Day 1
 
 
london-track-sociashopping
Agenda Speakers include
down moneysupermarket-105 mindshare-105 shopping-105 nationalxpress-125
livingsocial-105 gibson ihg-105 groupon

Few industries have demonstrated the power of social sharing more keenly than retail; with vast groups of consumers able to disseminate special offers and product information, individuals with the power of purchasing influence over their entire networks and brands constantly innovating new techniques to engage with their audiences. The SMWF Social Shopping and ecommerce track will analyse how some retailers are truly harnessing the power of social media. Consumers are using social networks to engage with retailers. According to comScore, over 40% of people have followed a retail brand, seeking out their Facebook page, Twitter stream or brand blog. Of these, the majority will follow more than six separate brands, actively opening up a new level of dialogue with their trusted brands.

Strategies like group buying and social recommendation make f-commerce an exciting prospect for many retails businesses, with a number of huge brands already forging ahead in the space. But what can be learned from these early adopters? Also looking at how mobile can affect purchasing choices, where consumers can immediately compare products and buy from one of your competitors while standing in your store, SMWF will examine not only how retailers and marketers can protect themselves against these new technologies, but also how they can position themselves to reap huge benefits.

Agenda Day 1 - 27 March 2012

0930

Chair's welcome & opening remarks

 
  • More details to come...

Guy Clapperton, Freelance Journalist, Editor and Broadcaster

 GuyClapperton

 

 

SESSION ONE: THE SOCIAL SHOPPER

0940

Panel: Examining the latest influences and trends in social shopping and how this is shaping retailer & FMCG strategies

 
  • The impact of social on catalogue based shopping sites
  • Understanding the role of real time communication with the retailer
  • How retailers can build user interaction that pass on product details
  • How can a social shopping site motivate users to participate ?
  • Harnessing traditional social networks to drive retail engagement
 


Malcolm Faulds, SVP Marketing, BzzAgent
Monika Gierszewska, Independent Marketing Consultant
Jennifer Mallegni, Head of Social Media Communication,Trivago

 Malcolm_Faulds_-_Bzzagent Monika_Gierszewska_-_Chitter_2  Jennifer_Mallegni_-_trivago

1010

Panel: The role of social engagement in eCommerce

 
  • The importance of engagement and personalisation – understanding the social shopper
  • Communities as a tool in bringing shoppers together to communicate and aggregate information about product and price deals
  • Examining the role of customer shopping lists that are shared with friends
  • Recommendation engines that provide advice to the social shopper
  • Ecommerce strategies – how do social visitors become customers
 

Charles Yap, Director, Global Brand Communications, InterContinental Hotels Group  
Dave Scheine, Director of European Operations, Yelp
Regan Andrew, Head of ECommerce, Cineworld Cinemas
Reggie Bradford, CEO, Vitrue

 CharlesYap_IHG Dave_Scheine__Yelp ReganAndrewsCineworld Reggie_Bradford-_Vitrue

1050

Networking Break

 

SESSION TWO: F-COMMERCE

1130

Groupon case-study: The Daily Deal Industry and Social Media Engagement

 
  • The growth of the Daily Deal industry
  • Engaging effectively with group-buying communities through social media


·        

Tobias Tschötsch, Managing Director, Groupon

 

Tobias_Tschtsch_-_Groupon

1200

Panel: F-commerce strategies for brands

 
  • How facebook is moving from a tool to connect to a tool for commerce for brands and customers
  • What sort of products best fit the f-commerce model, and how much potential is there for growth?
  • facebook connect, and its role in passing on purchase decisions, and gaining opinions
 

Jonathan Hudson,Social & Mobile Lead, Shopdirect
Christian Taylor, CEO, Payvment
Mark Frascina, E-Commerce Development Manager, National Express
Jennifer Mallegni, Head of Social Media Communication,Trivago


Jonathan_Hudson_-_Shop_Direct  Christian_Taylor_-_Payvment Mark_Frascina_-_National_Express   Jennifer_Mallegni_-_trivago

1240

Networking Break

 

SESSION THREE: SOCIAL STRATEGIES & IMPACT ON E-COMMERCE

1400

Case Study: Gibson Guitar- Secrets About Social Media From The Entertainment World – Shocking But True!

 

Secrets About Social Media From The Entertainment World – Shocking But True!

Henry Juszkiewicz, Chairman and CEO, Gibson Guitar Corporation

Henry_Juszkiewicz_-_Gibson

 

 1440

Panel: Understanding the Social Shopper: how leading media buying, digital & monitoring agencies are helping brands understand social commerce

 
  • Top tips on how to plan media campaigns to engage social shoppers
  • Monitoring and measuring the 'social shopper' trends - the impact of incentives and rewards on reviews
  • Understanding the impact of recommendations and reviews on consumer buying decisions
  • Success stories and potential pitfalls of social commerce campaigns
 

Paul Armstrong, Head of Social, Mindshare
Ivan Fernandes, Global Director Social Media Technology, MediaCom
Anjali Ramachandran, Head of Innovation, PHD
Tim Denyer, Digital Development Director, OMD

PaulArmstrongMindshareNEW Ivan_Fernandes_-_Mediacom Anjali_Ramachandran_-_PHD Tim_Denyer_-_OMD

1520

Networking break

SESSION FOUR: GROUP BUYING

1600

Panel: Innovations & opportunities in group buying

 
  • How can voucher services be used as a tool to build brand and create ROI? 
  • What sort of customers can be reach via group buying site?
  • Is this a good way to embrace the power of customer recommendation?
  • How much loyalty can be expected from group-buy users – will using daily-deals sites provide long-term customers?
  • What tricks & tips can be employed to maximise the benefits of online voucher services?
 

Peter Briffett, MD UK, LivingSocial
Roland Bryan, Managing Director, Wowcher
Gerard Doyle, CEO, DiscountVouchers.co.uk
Gideon Lask,Founder, BuyaPowa

PeterBriffettLivingSocial Roland_Bryan_-_wowcher Gerard_Doyle_-_Discount_Vouchers  GideonBiopower

1640

The changing psychology of the online shopper

 
  • Research insights into the psychology of why people buy online and how we influence our friends to do the same
  • Examples of how these findings are reflected in a brands social media strategy
  • What to look for in a successful social commerce initiative
 

Peter Briffett, MD UK, LivingSocial

PeterBriffettLivingSocial

1710

Close of workshop