0930
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Chair's welcome & opening remarks
Keith Johnson, Marketing Director, Agora Media
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SESSION ONE: THE STATE OF SOCIAL TV
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0940
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Keynote Panel : Examining The current state of the social TV technologies and industry movements.
- Examining the key trends driving the social TV industry
- Exploring the different ways the TV industry is maxamising audiences socially?
- The personalization of devises for social TV
- The impact of consumer adoption of convergence products and services.
- Measuring the Audience that is Actually Using Social Media While They Watch TV? What metrics are used ?
Simon Miller, Chief Technical Officer, Zeebox
Sidharth Jayant, Content Service Manager, Samsung Electronics
David Nahmani, Director or Business Development and Partnerships, Orange / France Telecom
Lloyd Salmons, Co-founder and Director, Outside Line
   
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1010
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Case Study: TVcheck: creating #SocialTV connections
- How consumers multitask in front of TV
- How do brands engage with current social networks
- TVcheck introduction
- Examples and case studies
- Thinking forward
David Nahmani, Director or Business Development and Partnerships, Orange / France Telecom
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1040
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Networking Break
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SESSION TWO: SHARING THROUGH DEVICES
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1130
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Case Study: The X-Factor and Britains Got Talent - Understanding the links between social networks and TV
- Why TV is better when it's social ?
- Making programs better and the discovery of new programs better
- Tapping into a global Twitter audience to engage with audiences in new ways
- Facilitating the ability of content to reach new audiences
Claire Tavernier, Senior Executive Vice President, FMX and Worldwide Drama, Fremantle Media
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1210
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Case Study: Shazam Social TV
- How the second screen can be used to engage viewers across devices and leverage extra content
- Drive revenues for advertisers and broadcasters, alike
- Provide insight into how Shazam has successfully implemented second-screen strategies for broadcasters and advertisers
Iain Dendle, Business Development Director, Shazam
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1240
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Networking Break
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SESSION THREE: SOCIAL TV APPS & DEVICE CONVERGENCE
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1410
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Case Study: Multi-screen Social TV: Convergence of tablets, mobile and TV
- How tablets and mobile are affecting the way we watch and interact with television socially?
- What is the potential of apps for second screen or multi-screen TV - who are the likely users and what level of functionality is available?
- How do TV operators, set-top box manufacturers and program makers tap into this market?
- Personalising the social TV experience through tablet apps: Case-study examples of TV apps using companion devices
Simon Miller, Chief Technical Officer, Zeebox
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1440
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Panel: Building the Business Case for Social TV Apps
- Using apps to make TV a more social experience
- Social TV apps already available on the market
- Challenges of creating on-line social interaction in as shared viewing environment
- What are the biggest social networks already doing
- How can this provide new opportunities for TV operators, content providers and advertisers
Moderator - William Cooper, Founder and Chief Executive, informitv
Ian Mecklenburgh, Director, Consumer Platforms and Devices, Virgin Media
Simon Frost, Head of TV Marketing, Ericsson
Eric Guillaume, Former Project Director, ITV
   
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1520
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Networking break
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1600
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Panel: Social media for building TV audience engagement
- How sharing content delivers new levels of engagement and interaction
- How modern media organisations harness the power of social media to engage with their audience?
- Examples and case-studies debated: TV, music, film
- The role of TV advertisers integrating within the social TV market
- What does this mean for the future of the entertainment business?
- How can these relationship filter into the media as a whole and usefulness to brands?
- How does social TV fit with the movement to build audience engagement
- The power of sharing content to reach new audiences, understanding the role of facebook, and twitter distributing word of mouth social tv experience
Miles Lewis, VP of Advertising Sales, Shazam
Nick Burcher, Head of Social Media and Digital Innovation, ZenithOptimedia Worldwide
Dan Patton, VP Digital Media, MTV UK & Ireland
Will Neale, CEO, Orca Digital
Emma Marlow, Director of New Media, IMImobile
    
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1640
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Close of workshop
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