#SMWF returned to London in March with a host of social media experts waxing lyrical about the developments in our industry.
After Chris Brogan tore down our preconceptions and misapprehensions on the morning of day one, before building us back up again based on fundamental common sense, we knew we were in for a good show.
It was great to see our delegates approaching our speakers and exhibitors with complex strategic and operational questions about how they achieve pre-defined objectives. There was an evident shift in the industry from questioning why social media was worth getting involved with moving to asking the question ‘how?’.
Other highlights over the two days included the fun and fast paced speed networking sessions which took place in the lunch breaks providing a great way for delegates, speakers and exhibitors to meet in between the ringing of our comedy bell. The Social Soiree held on the first night at JuJu in Chelsea was also a highlight providing a relaxed atmosphere for some networking over a few drinks, and some questionable dancing was showcased by the #SMWF team.
Thanks to everyone who came along and supported the event and we can’t wait to see you again next year!
#SMWF 2012 Photos – to view more photos from the event please visit the #SMWF blog.
'I have been to a fair few events of a similar nature but felt this was the best in terms of set up, quality of speakers and ease of accessibility to the sessions. It is definitely an event I will be recommending to others and will look to attend in future.’
Sumeet Vermani, Social Media Strategist, MoneySupermarket.com
‘I enjoyed #SMWF. All the speakers were of excellent quality and feel I have learnt a few things but more importantly felt inspired by some of the things I've seen from some really big names.’
Craig Porter, Head of Social Media Sportsbook, William Hill
‘I enjoyed meeting the other people on the panel and the attendees. I found the overall program to be exciting and informative. The speakers were impressive - top people working at brands running social.’
Kristen French, Head of Digital and Social Media, EDF Energy
‘I really enjoyed the #SMWF. I was impressed by the quality of the speakers and panels and found them to be really well moderated.’
Kurt Lane, Head of Digital, Domino Recording Co
‘#SMWF was fun to speak at the conference and I’ve met with a few interesting companies / people during the conference.’
Guillaume Pech-Gourg, Senior Director, Global CRM, EMI Music
‘I enjoyed speaking at SMWF and would be delighted to appear at any of their future events. It was a well run and interesting event and I made some good contacts.’
Nick Reynolds, Social media and editor, BBC online and BBC Internet blog, BBC Future Media & Technology
‘SMWF was fantastically organised and very well attended.’
Delphine Remy-Boutang, WW Social Media Director, IBM Software Group
‘I really enjoyed the conference and the opportunity to participate this year as a speaker, I thought the conference was very good, with some great content.’
Elizabeth Pizzinato Senior Vice President, Marketing and Communications Four Seasons Hotels and Resorts
‘It has been a great experience and I found it very informative!’
Jennifer Mallegni, Social Media Communication, Trivago
‘Really great day thoroughly enjoyed it learned a lot and fed back the business!’
George Kainth, CVM Specialist, Vodafone