The Advertising Producers Association
comprises of 190 members from leading production, post-production and VFX companies in commercial film in the UK. They are a trade body providing a framework within which their members manage key business relationships; agreements, recommended terms and crew rates and legal support.
Working with the agencies association, the IPA
, they address production issues and help resolve disputes. In addition, the APA promotes its members through the APA Show
and aims to promote TV commercials as an advertising medium.