Efficient Frontier, an Adobe company, is a leader in digital marketing, managing search, display and social media campaigns for advertisers and agencies around the world. Efficient Frontier combines its core predictive modelling algorithms and bidding technology with comprehensive, value-added services to manage more than $1.5 billion in annual digital marketing spend on behalf of its clients globally.In May 2011, Efficient Frontier acquired Context Optional, the leading provider of social marketing management solutions for global brands on the leading social networks, including Facebook and Twitter. Context Optional’s Social Marketing Suite enables global enterprises to build, manage and measure their brand presence, and engage their fans to increase mindshare, word of mouth, customer loyalty and website traffic. Together, Efficient Frontier and Context Optional offer a complete solution for brands to acquire, activate and drive value from fans and followers.
Efficient Frontier was acquired by Adobe Systems Incorporated in January 2012. The acquisition of Efficient Frontier adds cross-channel ad campaign forecasting, execution and optimisation capabilities to Adobe’s existing Digital Marketing Suite, along with a social marketing engagement platform and social ad buying capabilities.
