Social Media Forum North America

 
 
You are here:: Workshops 2011 Agenda
 
 

What's on the Agenda?

ny-agenda-wide2

3-stream-register-banner-fullpricenoearly2

smwf290x130

View our jam-packed, knowledge enriching agenda here:

Day 1  (1 November 2011)

 smwfbasics290x130 apps-na290x130v2
Social Media World Forum North America 2011 Conference
Day1: Social Media Marketing within a 360 Digital Strategy Framework
Track 1 explores the broader impact social media is having on consumer behaviour. It examines the strategy for using this new channel in marketing and PR.  From monitoring ROI to building online communities.
Social Media Hub 
Day 1: Social Media Tools 
Explore key platforms in-depth with key tips and tricks of marketing on the leading social media platforms like Facebook, Twitter, Linkedin, and more.
 Marketing Track
Day one of our marketing track considers how apps can work within a comprehensive mobile marketing plan – with contributions from big brands making waves in the sector – before moving on to exploring some of the latest innovations that marketers should have on their radar.

 

 

Day 2 (2 November 2011)

SMWF North Amercia 2011 Conference
Day 2: New Dimensions in Social Media Marketing
Morning: Social media for brand management, location based marketing, social shopping and social gaming
Afternoon: social media in practice for business to business brands
Social Media Hub
Day 2: Social Media Tools
Explore key platforms in-depth with key tips and tricks of marketing on the leading social media platforms like Facebook, Twitter, Linkedin, and more.
Marketing Track
Day two brings a morning dedicated to mobile commerce and how the apps industry is being monetised.  The afternoon focuses on mobile entertainment, publishing and TV apps.