Social Media Forum North America

 
 
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2012 Speakers

Kip Wetzel, Exec. Director: Social Media Service & Strategy, Comcast

KipWetzelComCastKip Wetzel is the Exec. Director of social media service and strategy at Comcast. Kip oversees Comcast’s customer outreach, engagement and support strategy across myriad social platforms and also leads Comcast’s broader corporate escalation efforts. Since joining Comcast’s National Customer Operations Team, Kip has introduced myriad operational standards that have increased team productivity and efficiencies, improved insight into KPI and ROI measurement and further solidified social media engagement as a tenet of Comcast's broader customer support efforts.
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Sosti Ropaitis, Director of Digital & Social Media, McDonald's Corporation

Sosti_Ropaitis_-_Mc_Donalds_ As the Director of Digital & Social Media for McDonald's Corporation, Sosti is responsible for the strategic alignment, creation and syndication of global brand content, while seeking to identify new media, trends, and technologies that can be used to elevate online brand storytelling andenhance global brand recognition.
He has been recognized by clients and senior executives alike, as a thought leader withstellar strategic judgment, creative thinking, and a driving passion for innovation. Prior to joining McDonald’s, Sosti held various roles in the Digital Marketing and Communications arena for global brands like Bacardi, Kraft Foods, & Hilton Hotels.

Shane Steele, Director, Sales Marketing, Twitter

ShaneSteeleTwitterShane Steele is Twitter's director of global sales marketing, where she oversees integrated marketing, sales solutions, sales enablement, and marketer eduction for Twitter's advertising business. She joined the company in February 2011 from Yahoo!, where she served as the company's vice president of global marketing. Before Yahoo!, Shane held a variety of marketing positions at companies including Coca-Cola, Sapient, and Tremor Video.  Shane is a graduate of Cornell University and currently resides in San Francisco, CA.

Peter Stringer, Senior Director, Interactive Media, Boston Celtics

peter_stringer_boston_celticsIn his capacity as Senior Director of Interactive Media for the Boston Celtics, Peter Stringer is responsible for crafting the team’s interactive and social media strategy. He joined the team as Internet Operations Manager in November 2005.

Stringer overhauled Celtics.com in the summer of 2010, integrating video and social media content for a more interactive and engaging fan experience.  Celtics.com was recognized as a top team website at the NBA’s annual marketing meetings in 2007, and over the past four seasons, Celtics.com has consistently ranked among the top three trafficked team websites in the NBA.

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Ted Rubin, Social Marketing Strategist & Brand Evangelist & Chief Social Marketing Officer, Collective Bias

TedRubinCollectiveBiasNEWTed is a leading social marketing strategist and in 2009 started using the term ROR: Return on Relationship™… a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, and the one being built for the new updated OpenSky where Ted was Chief Social Marketing Officer until the end of April 2011.
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Maria E. Amezaga, Global Social Media Manager- Center of Excellence, Communication Strategy, Shell

MariaAmezagaShellMaria Amezaga is a marketing professional with more than 15 years of experience maximizing in the energy, automotive and financial services industries, skilled in business-to-business and business-to-consumer marketing and multicultural advertising.

Maria is a graduate of Universidad de Piura - Montemar Institute of Advertising and Design (Peru) where she majored in Advertising and Graphic Design. Maria also holds a degree in Visual Communications from The Art Institute of Houston.
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Joshua Nafman, Digital Brand Manager, Pepsi TM

JoshuaNafmanPepsiJosh is a recognized digital strategist and maker with extensive experience transforming brands with social, mobile and digital. His work on Pepsi, Apple, Hanes, Disney and Nestle has been recognized by leading industry and consumer publications like Adweek, Fast Company, Wired, and Forbes and he has spoken at professional conferences such as Digiday Summits, NY Social Media & Internet Weeks, Future M, Brand Innovators Summit, PR News and 212 Interactive among others.
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Paul Fox Director, Corporate Communications, Procter & Gamble

paul_fox_2_ Former national and regional journalist, Paul Fox entered the world of local Government public relations during the 1980s later joining a major UK airline as head of public relations and public affairs.

He ran three successful public relations consultancies in Europe before moving to the United States of America in the 1990s to provide strategic communications counsel to many Fortune 500 companies.

He joined The Gillette Company in 2000 and was Director of Global External Relations for the company prior to its acquisition by Procter & Gamble in 2005.

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Todd Wasserman, Business & Marketing Editor, Mashable

ToddWassermanMashableTodd Wasserman, Mashable's business editor, has been writing professionally for close to 20 years. From 1999-2010, he covered the advertising and marketing industry for Brandweek, which promoted him to editor-in-chief in 2007. Prior to that, he wrote for the now-defunct Computer Retail Week and various daily newspapers including the Herald & News in Passaic, N.J., and the Register-Citizen in Torrington, Conn. Wasserman has also freelanced for The New York Times, Business 2.0, The Hollywood Reporter and Inc, among other publications. On his down time, Wasserman enjoys playing racquetball and Scrabble, though not at the same time.

Morgan Johnston, Manager, Corporate Communications, Jet Blue Airways

Morgan_Johnston_JetblueMorgan is the Manager of Corporate Communications for JetBlue Airways at the value carrier’s headquarters in Long Island City, NY. He has been at JetBlue since July 2002, joining the Corporate Communications team in February 2007. As Manager of Corporate Communications, Morgan is responsible for JetBlue’s social media strategy, connecting internal marketing, communications and support resources with customers. He is also responsible for JetBlue’s internal multimedia and acts as spokesman for the company. Prior to joining JetBlue, Morgan held various roles in media production and new media applications. He earned his degree in Mass Communications from Plattsburgh State University.

Rob Wilk, VP of sales, foursquare

Rob_Wilk_-_Foursquare Rob Wilk is the VP of sales at foursquare. Rob has more than 17 years of advertising and media experience, in which he’s spent the past 13 years specifically focused in digital on both the agency and publisher sides.
Prior to foursquare, Rob directed a team of 60 U.S. and Canada based employees who were tasked with driving optimal search performance for some of Yahoo’s biggest advertisers with revenue on pace to exceed $1 billion. He oversaw the field search account management team, the global search account management team and the award-winning search optimization and strategy team.
Rob, who has worked in various search sales roles over the past decade, joined Overture (now Yahoo) as one of the company’s first 10 employees in the New York office. In addition to search sales and account management positions, Rob was also a founding member of Razorfish’s highly regarded search practice.
Rob is a nationally recognized search expert and has spoken at SES, SMX, The Search Insider Summit and many more. He is also the co-chair of the SEMPO NY Tech Meetup.

Colin Sutton, US Director Social Media, OMD

Colin_Sutton_-_OMDSHARPER INSIGHTS
Amplify the media programs through social media.  As US Director of OMD Word, the agency’s social media intelligence offering, Colin leads social amplification strategy across a multitude of clients.  He is responsible for ensuring all clients are maximizing the earned media engagements our clients generate through the social arena. 
INSPIRING IDEAS
At Group M’s social arm M80, Colin previously served as Managing Director.  He built and managed a 20 member social activation team and led the pitch responsibilities for social media against global business totaling over $1B.  In addition to playing an integral role with social teams around brands such as Microsoft, Audi and GSK, Colin was a member of the team for VW’s The Force campaign that drove millions of impressions and exponential earned media value. At M80, Colin aided in building a competitive social media business from a company that specialized in Word of Mouth and Grassroots marketing.
SUSTAINABLE RESULTS
Colin has helped grow OMD clients’ social offering exponentially since his arrival.  He has grown OMD Word’s client base from virtually none to eight within a year’s timeframe.  Most importantly, Colin lives what he does.  As an avid music enthusiast, foodie and photographer, he frequently shares his latest song choices and beautiful photos with all of his friends.
Recent articles:
http://www.cnbc.com/id/48080204
http://mashable.com/2012/06/14/social-media-tips-omd/

Autumn Truong, Senior Manager of Social Media Communications, Cisco

AutumnTruongCiscoAutumn Truong leads the direction and development of Cisco's social media programs and communities for the company’s global corporate communications department. This includes overseeing Cisco's corporate presence across Twitter, Facebook, LinkedIn, and other communities, and managing the editorial direction of “The Platform,” Cisco's official corporate news blog. She works closely with various organizations and executives within Cisco to drive alignment on social media strategy and governance. Under Autumn’s leadership, Cisco's corporate Twitter and Facebook channels have been recognized as two of the leading social media brands.

Amy Vernon, GM, Social Marketing, Internet Media Labs

AmyVernon-vs2A 20-year veteran of newspaper journalism, Amy Vernon is General Manager of Social Marketing for NYC tech startup Internet Media Labs, which creates tools and platforms to help tame the social web.
Amy worked at newspapers around the United States for 20 years — including on The Miami Herald team that won the 1992 Pulitzer for public service — before becoming a writer and consultant for sites and publishers around the world. Amy is an inaugural inductee of the New Jersey Social Media Hall of Fame and top female submitter of all time on Digg.com.

Michael Bepko, Global Online Community Manager, Whole Foods Market

MichaelBepkoWholeFoodsBetter known in social spheres as @Bepkoboy, Michael Aaron Bepko is the Global Online Community Manger for  Whole Foods Market and is the person who lives behind the logo that resides among a social community of over 4.5 million friends, followers and fans. Beyond the responsibility for managing the @WholeFoods Twitter handle—which entails monitoring, publishing, engaging with and responding to a follower base of over 3 million people—@Bepkoboy also somehow finds time to successfully identify new online spaces where Whole Foods Market is relevant and quickly learns how to communicate in the native language.  

@Bepkoboy has presented at conferences for PRNews and Ragan Communications, as well as speaking engagements for American Marketing Association, the Spredfast Social Summit and Social Media Club Austin.

When @Bepkoboy isn’t busy managing Whole Foods Market’s growing social communities, he enjoys: #Food #Wine #Beer #RollerCoasters #Dogs #Bikes and #Oversharing and has a tendency to communicate thoughts and ideas in 140 characters or less.

Katie Richman, Director of Social Media Strategy, espn

katie_richman_espnKatie has been with ESPN for 9 years in various capacities, starting in Production. She is now Director of Social Media Strategy and Social Product Development, leading strategy and product development for two growing ESPN businesses: X Games and espnW, ESPN's young women's business. Katie fell in love with Twitter and it's potential for business around 2008, and she can often be found walking around the Bristol campus, snapping pics for her @espn_prodgirl account. Katie started her career in 2001 at MTV Networks Brand Creative. She went on to Oxygen Media in the startup days and had some crazy reality TV stints with Fabio.

Jesse Redniss, Senior Vice President, Digital, USA Network

Jesse_Redniss_-_USA_NetworksJesse Redniss is senior vice president, digital, for USA Network where he spearheads the channel’s Social TV initiatives, technology innovations, monetization strategies and content development for its digital properties.  He is also responsible for expanding successful network executions to other NBCU properties with a focus on gaming.

With his vision and leadership, and the help of the USA digital team,  Redniss has firmly established the channel as a trailblazer on several fronts: defining SocialTV and demonstrating best practices with the creation of Character Chatter, the network’s proprietary SocialTV messaging platform; creating USA Anywhere, the network’s second screen companion app; applying gaming mechanics site-wide as best exemplified by the award winning Club Psych; expanding the broadcast narrative off-channel via transmedia storytelling like the award winning graphic novel Burn Notice: A New Day; and launching standalone social games, such as the Emmy nominated PSYCH’s HashTag Killer, which won the Shorty Award for Best Social Media Campaign for Television and the Social TV Summit Award for Best Cable Network Social TV Award.
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Michelle Klein, Vice President, Smirnoff Global Marketing - Communications & Digital at Diageo

MichelleKlein_Diageo2As the Vice President of Content, Digital & Communications, Michelle Klein oversees Smirnoff's global communications across a range of media channels. For the past five years, she has focused on step changing the brand’s digital and social presence, creating marketing programs that focus on consumer co-creation, both physically and digitally. More recently, Michelle orchestrated Smirnoff’s worldwide participation platform – The Smirnoff Nightlife Exchange Project – where 50 countries swapped the best of their nightlife on one record-breaking night.

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Richard Jones, CEO, EngageSciences

Richard_Jones_-_Engage_sciencesRichard is the Founder and CEO of EngageSciences, a social media marketing activation platform. With clients in over 50 countries, including the likes of Spotify, Home Shopping Network, Stella Artois, Nokia and Rakuten, EngageSciences has delivered a platform that brings core marketing principles to social media management. Going beyond the quest for likes, or the desire to optimize content and reach, Richard is passionate about giving brands the tools they need to optimize their community to drive marketing goals. With infographic-style real-time marketing insights and advanced social campaign management functionality, brands can for the first time see how they are moving their community from just spectators, to engaged followers and ultimately brand advocates. With deep segmentation and profiling capabilities, social media managers can now build relationships with the fans that matter most and deliver a goldmine of data to the wider marketing department. Richard is a contributor to leading industry blogs as well as the national press and is a regular speaker at social media events in Europe and the US.

Emily Christner , Vice President Marketing, TV Guide Digital

Emily_Christner_-_TV_guide Emily Christner leads TV Guide Digital’s consumer audience growth and new product launches through social media, market research and analytics. TVGuide.com currently has over 25 million monthly uniques, over 8 million mobile app installations, and 800,000 users of its groundbreaking Watchlist, which received a 2011 AdAge Media Vanguard Award for reinventing personalized entertainment discovery.

Prior to TV Guide Digital, Ms. Christner worked for the Boston Bruins hockey team and the FleetCenter Sports & Entertainment Arena, where she was responsible for online marketing for BostonBruins.com and FleetCenter.com, which included developing online fan communities, innovative ticket promotions and email marketing and client sponsorship execution.

Ms. Christner has a BA from Boston College and an MBA from New York University's Stern School of Business.

Dean Praetorius, Director of Trends & Social Media at The Huffington Post

Dean_Praetorius_Director_of_Trends__Social_Media_at_The_Huffington_PostDean Praetorius is the Director of Trends & Social Media at the Huffington Post, overseeing the site's social media team as well as a team of editors focused on viral content and breaking news. Dean's social media oversight includes all facets of the Huffington Post's social media presence, from editorial to marketing to public relations. With over 70 verticals and international versions in the U.K., Italy, Spain, France and Canada (so far), the Huffington Post has built a broad social presence centered around engagement, viral content, and technological innovation.

A Boston College graduate, Dean's previous experiences also include wide variety of major New York media properties, such as ABC News Digital, The Onion, Vh1 Digital, and Patch.

Chris Thorne, Vice President & Global Head of Social Marketing & Media, Electronic Arts

Chris_Thorne_-_EA_Games_-_v2Chris Thorne is Global Head & Senior Director of Social Marketing and Media at Electronic Arts. He has been at EA since 2010 and oversees social, digital, and video strategy, social marketing, social products and platforms, social media buying, and social analytics. Previously, he was GM of Social Gaming at FanIQ, the largest independent sports online site from 2008 to 2010. He was also President of CSMG Media & EVP of Business Development at CSMG Sports & Media, a sports athlete management company, from 2006 to 2008. He holds a JD from Northwestern Law School and an MBA from the Kellogg School of Management, as well as a BA from University of Rochester.

Patience Elfving, Director of Business Development and Partnerships Director, Kenshoo

patience_kenshooPatience Elfving is the Director of Business Development and Partnerships Director for  Kenshoo Social,  a digital marketing software solution designed for enterprise advertisers and agencies seeking to manage brand and ROI social network ad campaigns effectively, efficiently and profitably. Kenshoo Social is built on the Kenshoo Universal Platform, which also powers 6 of the top 10 hotel groups, 7 of the top 10 retailers in the world, 7 of the 10 biggest telecoms, 10 of the 10 largest ad agency networks, and 24 of the Fortune 50 companies. In her new role, Elfving will create and manage relationships and alliances with key clients and partner organizations.


Prior to joining Kenshoo Social, Elfving served in a similar role for technology developer Experian Techlightenment. Before that, she founded several businesses ranging from retail to food as well as SanFlashcisco (an Adobe Flash user group now known as Converge-SF) and worked as a project manager for Advergame development at MTV Networks.


Ben Arnon, VP of Global Brand Partnerships, Wildfire Interactive

Ben_Arnonv2Ben initially worked in feature film development at Jersey Films and then held brand and retail marketing roles at Universal Pictures. He later joined Yahoo! Music as Director of Business Development, where he managed content acquisition deals and led an initiative to syndicate Yahoo’s music video content to major social networks.

In 2008, Ben became Director of Business Development & Sales at Blue State Digital, which led all new media strategy for President Obama’s presidential campaign. Ben possesses an MBA from UCLA's Anderson School of Management and a BA from Emory. Check out his Huffington Post blog posts at: www.huffingtonpost.com/ben-arnon

Ragy Thomas, CEO & Founder, Sprinklr

ragy_Thomas_SprinklrFavorite saying: "The best is yet to come!"

A seasoned and well-respected technology industry executive with experience in building enterprise-grade sytems, Ragy previously was the president of Epsilon’s Interactive Services Group (formerly Epsilon Interactive).

As president of Epsilon’s Interactive Services Group, Ragy oversaw the division’s rapid growth and expansion to more than $100 million in annual sales worldwide. Before being named president, he served as CTO of Epsilon Interactive, where he was chief architect of the company’s market-leading email technology platform.

Ragy, a member of Mensa, received his M.B.A in Finance and IT from New York University’s Stern School of Business and his B.Tech in Computer Science and Engineering from Pondicherry University, India.

Ragy lives in the New York area and is married with 2 children.

Jordan V Slabaugh is the Director of Social Media, Spredfast

Jordan_Slabaugh_SpredfastJordan V Slabaugh is the Director of Social Media at Spredfast, a social media management system for enterprise companies and agencies.  She leads the company’s Marketing and social media strategy, as well as consults with clients on using social media to help achieve social business goals. She tweets at @jordanv and writes about social business best practices and trends on the Spredfast Social Business blog.

Felicia Yukich, Manager of Social Media Marketing Worldwide, Four Seasons Hotels and Resorts

Felicia_Yukich_-_four_seasonsFelicia Yukich is the Manager of Social Media Marketing worldwide at Four Seasons Hotels and Resorts, leading the brand’s global social media strategy. Responsibilities include channel, content and paid media strategies - in both mature and emerging global markets - across multiple digital and social networking platforms, including Facebook, Twitter, Pinterest, Instagram, Google+, YouTube, Weibo (China), tumblr, flickr, foursquare and more. Felicia also leads the global social media training program for 89 hotels in 36 countries.
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Wayne St. Amand, Vice President of Marketing, Crimson Hexagon

Wayne_Crimson_HexagonWayne St. Amand is a veteran marketing leader with a track record of significantly accelerating the growth trajectory and valuation of technology businesses. At Crimson Hexagon, St. Amand is responsible for driving business expansion through the company’s global corporate and product marketing efforts.

Most recently, St. Amand was the director of marketing for ExaGrid Systems, a fast-growing, multi-award-winning developer of advanced data storage and back-up appliances. Before ExaGrid, St. Amand ran Electronic Vaulting product marketing for Iron Mountain (NYSE: IRM), helping to grow the product line from $12 million to $100+ million in revenues.
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Mike Proulx, SVP & Director of Social Media, Hill Holliday and Co-Author of Social TV (book)

Mike_Prolux_-_Hill_Holiday Mike Proulx is a Senior Vice President and the Director of Social Media at Hill Holliday, a renowned advertising agency based in Boston, where he leads a team with a focus on cross-channel integration, emerging and social media.  

Mike has spent the last 17 years working at various interactive, high-tech, and new media companies on the agency-side, client-side, and as an entrepreneur. He has spoken at dozens of events and has been featured in a number of publications including The New York Times, Fast Company, TV Guide, and BusinessWeek.  

Mike conceived, produced, directed, and co-host the TVnext summit which took place in early 2011 and 2012. He is the co-author of Social TV, a best selling book from Wiley publishing that launched in February of 2012. Mike is also the host of the social TV web series, The Pulse on Lost Remote.

He holds a Masters degree in Computer Information Systems from Bentley University and you can follow Mike on Twitter @McProulx or on his personal blog at www.mikeproulx.com.

Robert Harles, Global Head of Social Media, Bloomberg

RobertHarlesBloombergRob Harles is Global Head of Social Media for Bloomberg LP responsible for developing and managing Bloomberg’s social media efforts and initiatives across the globe. He joined Bloomberg in September 2010 from Sears Holdings where he was Vice President of Social Media responsible for Sears’ social media strategy and programs. Before joining Sears Holdings, Rob was SVP and member of the Senior Operating Team for comScore Networks, in charge of the Retail, Travel and Technology client services practice. Rob started his career as a consultant in the Chicago office of McKinsey & Co.

Jeannine D'Allegro, Marketing Director, Digital Properties, Dun & Bradstreet

Jeannine_d_allegro_dunBradstreetJeannine has over 15 years of solid experience and performance in the digital marketing, content/optimization marketing, product marketing and social media disciplines.

Her focus has been on using the latest technologies and best digital marketing strategies to improve aquisition and retention through a better website experience to drive strong business outcomes.
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Tarik Hart, Vice President of Customer Experience, Shoutlet

Tarik_Hart_Vice_President_of_Customer_Experience_ShoutletFor the last decade, Tarik has built energetic global teams that drive Fortune 500 clients’ digital marketing programs. Aggressively staying on top of trends, mastering product usage, providing meaningful proactive guidance, embracing accountability, and rising to the occasion during crisis situations are cornerstones to his approach.

Tarik joins Shoutlet after serving as Vice President of Global Client Services at Yesmail, a division of Infogroup. Some of his clients over the years have included Domino’s Pizza, Avon, United Airlines, Coca-Cola, Darden Restaurant Group, AT&T, and Foot Locker.

Twitter: @tarikhart

Tony Pham, VP, Marketing and User Acquisition/Engagement, Life360

TonyPhamLife360Tony O. Pham is a growth hacker, advising and consulting with clients on accelerating adoption and building community. Most recently, he was the Vice President of Marketing for Life360, where he applied 10 years of social marketing expertise toward responsibilities including user acquisition & engagement, communications strategy, customer insights and social media. Since joining Life360, the company has gained over 17 million users of its iPhone and Android app (Grand Prize Winner of Google’s Android Developer Challenge).
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Jennifer Dominiquini, Chief Marketing Officer - Seasonal and Outdoor Living Sears & Kmart, Sears Holdings Corporation

JenniferDominiquini_SearsJennifer Kelly Dominiquini is the Chief Marketing Officer for Seasonal and Outdoor Living at Sears and Kmart, where she manages a team responsible for implementing integrated marketing programs to drive profitable growth for Seasonal and Outdoor Living at Kmart and Sears. Prior to the CMO role Jennifer served as DVP, Customer Analytics and Social Media at Sears Holdings where she used customer insight and analytics to develop and execute effective and innovative marketing strategies for the Toys & Seasonal and Sporting & Fitness business units. She also executed a portfolio of social media initiatives, including the creation of Kmart's Playdate Place and Fitstudio, a free online fitness community presented by Sears, America’s leading fitness retailer.

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David Guy, CEO, LoudDoor

david_guy_louddoorDavid Guy is the CEO. He is responsible for developing and leading the execution of the firm's strategy to harness the power of LoudDoor's data to enable brands to win in an increasingly competitive Facebook ecosystem.

Prior to joining LoudDoor, David held senior positions at State Street Bank and PricewatehouseCoopers ("PwC"). David was a partner and led the Consumer Finance Practice at PwC. At PwC he built a practice focused on enabling major financial institutions to gather and analyze the consumer data and behavioral trends in their lending portfolios to more accurately value, price and risk manage financial products.

David is a Certified Public Accountant and has a Master of Business Administration from Columbia Business School.

Brian Madden, Executive Director of Social Media, Hearst Digital

BrianMaddenHearstDigitalBrian Madden is currently the Executive Director of Social Media for Hearst Digital, which includes 24 websites reaching nearly 60 million unique visitors per month.  Since joining Hearst Digital in May of 2010, unique visitors have grown over 50% and facebook fans and twitter followers have grown over 350%.  Previously, Madden spent more than nine years at Condé Nast Publications where he built and lead a business intelligence team that transformed the use of analytics resulting in increased productivity, business insight, and significant cost savings.  Madden holds a B.A. in English and a B.B.A in Marketing from the College of William and Mary.

Morgan Baden, Director, Social Media & Internal Communications, Scholastic

SchoalsticMorgan joined Scholastic in 2007 as an Internal Communications Manager and then jumped at the chance to play a role in the company’s social media efforts. Today, she manages the corporate social media strategy, overseeing dozens of Scholastic’s social media accounts and leading a team of bloggers at On Our Minds @Scholastic, while also training employees on social media best practices and writing daily content for the intranet and other communications vehicles. Before joining Scholastic, Morgan worked in Corporate Communications at Reuters. She’s an advisory board member of the nonprofit Girls Write Now and a writer of teen fiction.

Paul Allard, CEO, Engagement Labs

paul_allard_engagementlabsPaul has more than 20 years of experience in founding and growing innovative companies in Tech. He founded Parta Dialogue Inc. (TSX:PAD.V) – the parent company of #engagementlabs in 2008.

With Paul at the helm, #engagementlabs has a successful track record of creating scalable social marketing campaigns that affect both bottom lines and the social conscience. Whether working with consumer brands or those in the energy sector, Paul’s focus remains steadfast on engagement between stakeholders.

Skills gained from an acting background give Paul an uncanny ability to captivate a crowd. As a frequent international speaker and a visiting professor at UQAM (Université du Québec à Montréal) Paul continues to evangelize entrepreneurship and social media for brands.

Richard O'Connell, Former Vice President of Marketing Program, Disney ABC Television Group

Richard_OconnellA seasoned digital marketer, Richard O’Connell most recently was Vice President of Marketing Programs for the Disney ABC Television Group where he was responsible for driving traffic and building engagement across a portfolio of network websites including ABC.com, ABCNews.com and Disney Channel.

While at Disney, Richard oversaw the digital marketing strategy for the Academy Awards including the launch of The Oscar Backstage Pass app which was rewarded with an Emmy for "Outstanding Creative Achievement in Interactive Media."

Before joining Disney, O'Connell spent four years at Yahoo!, first in the company's mobile division, where he was responsible for programming Yahoo's content for mobile devices before moving to the Yahoo! Media Group where he led product marketing for Yahoo! Finance, Yahoo! News and Yahoo! Shine.

O'Connell is a graduate of Dartmouth College in Hanover, New Hampshire, where he double majored in Religion and Psychology.

Maria Prokopi, Principal Research Engineer, Orange Labs UK

MariaProkopi_-_Orange_-_v2Program managing Audience & Social Networks research streams in Orange Labs UK. For the past five years I oversee studies and prototypes on the overall ecosystem and the different trends contributing to the growth of Social TV with a focus on customer experience enhancement. As advertising is a strong business model with growing revenues tied with Social TV aspects, I m also managing the team activities on advertising topics like multisupport and customized targeting. The results of the work are fed to the Group in order to define a strategic position on the topic and initiating marketing programs. More recently we are focusing on consumer participation and 3 screen play of which Participation TV project is part. Over my 10 years career with Orange I ve filled patents, authored IEEE international publications, lead white/positioning papers and achieved a number of innovation transfers to Orange BUs.

Linette Gomez, formerly Senior Director, Social Media and Digital, Thought Leadership, CA Technologies

Linette_Gomez_-formerly_CAAn accomplished marketer, Linette Gomez is currently a Director of Marketing Communications at IntraLinks and was formerly a Senior Director of Digital and Social Media at CA Technologies. She is also the co-founder of Undivided.FM.  With over 10 years of experience in International Marketing, Social Media, Communications and Digital, her cultural knowledge, creativity and ability to engage with people has helped organizations better understand social media opportunities with a sensitivity to local culture. 
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Joe Burton, President, SocialChorus

joe_burton_social_chorus_ Joe Burton has spent a 20-year marketing career in strategic and operational roles working with Fortune 500 clients that include American Express, AT&T, Campbell Soup Company, Cadbury Schweppes, CBS, Ford, GSK, HP, IBM, Lenovo, Microsoft, Viacom and YUM! Brands.Prior to being an entrepreneur in the social & digital media space, Joe was the global COO of two of the largest agency networks in the world.He’s a global citizen, having worked in over 50 countries and managed global client relationships with annual spend up to $1.5Bn.Joe is an alumnus of Harvard Business School was inducted into the Boys & Girls Club Alumni Hall of Fame in 2008.