In his capacity as Senior Director of Interactive Media for the Boston Celtics, Peter Stringer is responsible for crafting the team’s interactive and social media strategy. He joined the team as Internet Operations Manager in November 2005.
Stringer overhauled Celtics.com in the summer of 2010, integrating video and social media content for a more interactive and engaging fan experience. Celtics.com was recognized as a top team website at the NBA’s annual marketing meetings in 2007, and over the past four seasons, Celtics.com has consistently ranked among the top three trafficked team websites in the NBA.
Stringer launched and cultivated the Celtics’ social media channels over the past two seasons, building an audience of over 6.7 million ”Likes” on Facebook (currently the third-largest audience among North American professional sports teams) and over 680,000 followers on Twitter. The team also delivers behind-the-scenes footage and exclusive video content to both Celtics.com and YouTube. The team’s “Pin It to Win It” contest on Pinterest is believed to be a first in professional sports on the emerging social media platform.
In 2009, Stringer conceptualized and developed GameTimeLive, an interactive game-tracking and blogging experience that combines up-to-the-second stats and scores with a live fan blog and Twitter feed. GameTimeLive was met with wild success and drew more than 50,000 unique fans to Celtics.com during the epic triple-overtime Game 6 tilt vs. the Chicago Bulls in the 2009 postseason. He also conceptualized and managed the development of Celtics 3-Point Play, a first-of-its-kind Facebook application that allowed Celtics fans to predict statistics for their favorite players while collecting valuable fan data for the team’s marketing efforts.
Stringer has served as a panelist at and presenter at digital marketing conferences around the United States as well as abroad. He also writes content for the team’s digital channels and fan magazine. A 1998 graduate of Boston University with a Bachelor’s degree in Print Journalism, Stringer currently resides in Boston, MA.