Maria Amezaga is a marketing professional with more than 15 years of experience maximizing in the energy, automotive and financial services industries, skilled in business-to-business and business-to-consumer marketing and multicultural advertising.
Maria is a graduate of Universidad de Piura - Montemar Institute of Advertising and Design (Peru) where she majored in Advertising and Graphic Design. Maria also holds a degree in Visual Communications from The Art Institute of Houston.
Maria joined Shell in 2007. Initially, she focused on the development of strategic global marketing and media plans that support consistent brand positioning and achieve ROI goals. Prior to joining Shell, Maria was a Creative Director for a multi-cultural advertising agency where she planned, developed, and launched direct marketing campaigns for clients such as Visa, Bank of America, Walmart, and Novartis. Maria has vast experience in automotive industry working for Toyota and Autobytel, where she developed corporate communications and marketing collateral for direct marketing campaigns, e-marketing, and B2B/B2C customer-retention initiatives.
In her current role, Global Social Media Strategist, Maria leads Shell’s Social Media Center of Excellence and is responsible for overseeing the creation, management and development of the Company’s Social Media Strategy and Social Media team. She leads, maintains and optimizes the Group social media strategy and management framework for application across business and functions, coordinating with stakeholders across the Company to ensure effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services
Maria and her husband Daniel have two children and live in the Houston area.