Katie has been with ESPN for 9 years in various capacities, starting in Production. She is now Director of Social Media Strategy and Social Product Development, leading strategy and product development for two growing ESPN businesses: X Games and espnW, ESPN's young women's business. Katie fell in love with Twitter and it's potential for business around 2008, and she can often be found walking around the Bristol campus, snapping pics for her @espn_prodgirl account. Katie started her career in 2001 at MTV Networks Brand Creative. She went on to Oxygen Media in the startup days and had some crazy reality TV stints with Fabio.