Amplify the media programs through social media. As US Director of OMD Word, the agency’s social media intelligence offering, Colin leads social amplification strategy across a multitude of clients. He is responsible for ensuring all clients are maximizing the earned media engagements our clients generate through the social arena.
At Group M’s social arm M80, Colin previously served as Managing Director. He built and managed a 20 member social activation team and led the pitch responsibilities for social media against global business totaling over $1B. In addition to playing an integral role with social teams around brands such as Microsoft, Audi and GSK, Colin was a member of the team for VW’s The Force campaign that drove millions of impressions and exponential earned media value. At M80, Colin aided in building a competitive social media business from a company that specialized in Word of Mouth and Grassroots marketing.
Colin has helped grow OMD clients’ social offering exponentially since his arrival. He has grown OMD Word’s client base from virtually none to eight within a year’s timeframe. Most importantly, Colin lives what he does. As an avid music enthusiast, foodie and photographer, he frequently shares his latest song choices and beautiful photos with all of his friends.