Felicia Yukich is the Manager of Social Media Marketing worldwide at Four Seasons Hotels and Resorts, leading the brand’s global social media strategy. Responsibilities include channel, content and paid media strategies - in both mature and emerging global markets - across multiple digital and social networking platforms, including Facebook, Twitter, Pinterest, Instagram, Google+, YouTube, Weibo (China), tumblr, flickr, foursquare and more. Felicia also leads the global social media training program for 89 hotels in 36 countries. In her previous role as Manager, Interactive Marketing, Felicia spearheaded digital content, social media and search-engine-optimization for Four Seasons. In her prior Media Relations role, Felicia managed the PR and social media launch for new hotel openings and campaigns, including media events in the US and Brazil as well as launching and overseeing corporate PR efforts in Latin America.
Prior to joining Four Seasons, Felicia worked at GCI Group Canada - a WPP agency in Toronto - in the Consumer Lifestyle PR Practice. She specialized in media relations and social media marketing for international brands including Mattel, Dell and AIR MILES. Her previous hotel experience includes hands-on hospitality PR experience at Fairmont Royal York Hotel in Toronto.
Felicia has an Honours Bachelor of Business Administration degree from Wilfrid Laurier University in Waterloo, Ontario, complemented with business studies abroad at the Institut Supérieur du Commerce in Paris, France in International Marketing and European Consumer Behaviour. Felicia also acquired a post-graduate Honours Certification in Public Relations at Humber School of Media Studies and Information Technology in Toronto, Ontario.
