Jesse Redniss is senior vice president, digital, for USA Network where he spearheads the channel’s Social TV initiatives, technology innovations, monetization strategies and content development for its digital properties. He is also responsible for expanding successful network executions to other NBCU properties with a focus on gaming.
With his vision and leadership, and the help of the USA digital team, Redniss has firmly established the channel as a trailblazer on several fronts: defining SocialTV and demonstrating best practices with the creation of Character Chatter, the network’s proprietary SocialTV messaging platform; creating USA Anywhere, the network’s second screen companion app; applying gaming mechanics site-wide as best exemplified by the award winning Club Psych; expanding the broadcast narrative off-channel via transmedia storytelling like the award winning graphic novel Burn Notice: A New Day; and launching standalone social games, such as the Emmy nominated PSYCH’s HashTag Killer, which won the Shorty Award for Best Social Media Campaign for Television and the Social TV Summit Award for Best Cable Network Social TV Award.
Under Redniss’ leadership, the digital team has also gained industry recognition through various awards, including two AdAge Media Vanguard Awards, Web Marketing Association for the Broadcast and TV web site of the year, for more than three years running (2007, 2008 and 2009), the 2008 Beacon Award, and two Addy awards. Redniss was named Social TV Marketer of the year by the Social TV Summit and Multichannel News ranked him as one of the 40 under 40 to watch in the digital world.
Before joining USA, Redniss worked at Tangible Media on the Atari and Midway games accounts and several leading advertising agencies specializing in media planning, buying and interactive strategy. He also held positions within the music industry at Volatile Media and SONY 550DMV.