Price B. Floyd is the Vice President of External Engagement and Digital Strategy for BAE Systems, Inc. and as such focuses on the outward-facing communication strategies that promote BAE Systems, Inc. as a brand and a business and that support business-winning campaigns. Prior to joining BAE Systems, Floyd was the Principal Deputy Assistant Secretary of Defense for Public Affairs from Summer 2009 until Summer 2010. In this role he served as staff advisor and assistant to the Secretary of Defense and Deputy Secretary of Defense for public information, internal information and community relations, as well as information training and audiovisual matters in support of Department of Defense activities, leading a worldwide public affairs community of approximately 2,400 military and civilian personnel.
Prior to joining the Defense Department, Floyd was the director of external relations for the Center for New American Security (CNAS). CNAS was an unheard of start-up national security think tank when Floyd joined their staff in 2007 and by the time he left in June 2009, it had become one of the preeminent national security think tanks in the country.
Floyd also served at the U.S. Department of State from 1989 until 2007. He brings more than 15 years of communications and diplomatic experience with the U.S. Department of State, most recently as the director of media affairs. There he developed and implemented media strategies to promote the foreign policy agenda of the Department, from elections in Afghanistan and Iraq to the responses to the tsunami in Indonesia and the earthquake in Pakistan.
From 1998 to 2000 Floyd served as executive assistant to State Department spokesman James P. Rubin, where he prepared the spokesman for daily press briefings, coordinated media appearances, and was chief interlocutor for the spokesman throughout the department. He served on the staff of Secretary of State Madeleine K. Albright from 1997 to 1998, traveling to more than 50 countries to coordinate meetings and public events, including visits to North Korea in 1999, and trips to the Middle East, Europe, Africa, South America, and Asia. From 1995 to 1997, he served in the Economics Section and the office of the Ambassador at the U.S. Embassy in Bonn, Germany.
Prior to serving in Germany, Floyd was seconded to the United Nations International Conference on the Former Yugoslavia (ICFY) where he served as deputy envoy to the government in Montenegro and reported on their compliance with U.N. Security Council resolutions to halt the import of banned weapons and material to the Bosnian Serb-controlled areas of Bosnia. Floyd also served as the first Bosnia Desk officer from 1993 to 1994, working on the War Crimes Tribunal and negotiations for the signing of the Bosnian constitution. Floyd began his career at the State Department assisting the Assistant Secretary of State for European Affairs from 1990-1993. Floyd has received numerous awards for his service including the State Departments Superior Honor Award for his work during the Bosnia War, Superior Honor Award for service during the Pakistan Earthquake Relief Effort, and the Service Medal from the United Nations and European Union for work in Montenegro as part of the International Conference on the Former Yugoslavia.
Floyd is a native of Ft. Worth, Texas and received a bachelor’s degree in political science from Texas Wesleyan University.
