Wildfire, a division of Google, is one of the world’s largest social media marketing software providers, with more than 21,000 paying customers. Wildfire’s patent-pending technology allows large brands, small businesses, and agencies to create social campaigns and pages, communicate with their social audience, optimize ads, and measure their own and their competitors’ social media performance.
Wildfire together with Google’s advertising solutions will provide a more holistic way for brands to manage their marketing efforts across search, display, video, mobile, and social. Serving 30 of the world’s top 50 brands, including Amazon, Pepsi, and Unilever, Wildfire has offices in the U.S., Europe, and Asia.
